Say It Ain’t Sew

Smock by V. Smiley

Smock by V. Smiley

Andrea Zittel’s traveling Smockshop makes its first appearance in Europe today before sadly closing shop for good.  This is the final opportunity to experience Zittel’s economic experiment, which invites other artists to take infinite liberties reinterpreting the Season 1 artist’s original double-wrap around smock design. The enterprise generates income for artists whose works may be noncommercial or insubsistent.  Since it was founded in 2007, almost 300 smocks have been made by the collaborative.

At Sprüth Magers, two artisans will turn out the goods inside the Berlin gallery for the first four days of the exhibition and make them available for purchase right after their production.  The smocks will remain on display until April 10.

After that, a bid adieu.


  1. Late Friday says:

    Actually, its not quite biding adieu yet – Smockshop moved from Berlin to Munich into the space of Tanja Pohl Gallerie and from there its coming to London. From the 19th of September to the 3rd of October the smokers will be working in the space of the Sprüth Magers Galleryin London – well worth visiting!

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