This awareness in simultaneity also makes us more and more aware of our distancing from what is and that who we are is what is. We project onto the world a subjective belief, attitude, and value system that is a synthesis of reality, an intellectual and aesthetic exercise by artists, who either express the now or the classical, what has always been. “As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.” – Marchall McLuhan