The Conflation of Ethics and Morality

William Powhida, "How The New Museum Committed Suicide with Banality," 2009. Courtesy Schroeder Romero+Shredder and the Artist.
I’ve drawn myself into a debate over ethics and morality with my work, How the New Museum Committed Suicide with Banality (view the high-res version here). I threw a brick through the window of the museum and people want answers. My first problem with this is the assumption that I have them. I don’t. I also don’t envy the New Museum’s position. It is dependent on a few wealthy individuals instead of broad public funding to run its institution. We share the same paradoxical over-dependence on a limited number of wealthy individuals to maintain our independence from political and ideological interference. Assuming public funding, even from the NEA, can bring unwanted political scrutiny of the moral content of the art. This is a paradox the art world faces in its efforts to make art accessible, while remaining free from the kind of traumatic, political interference caused by the politician Jesse Helms, who famously tried to cut funding from photographer Robert Mapplethorpe in the 1980s.
My second problem with the demand for answers is the conflation of ethics and morality. Art critic Jerry Saltz and blogger Tyler Green have engaged in a protracted public feud over the terms. Tyler is an advocate for stronger ethics in the art world, while Jerry seems intent on defending the relative tolerance and heterogeneity of the commercial side no matter how dysfunctional it may appear, even lovingly referring to the art world as “Babylon.” I agree with both of them. I can because they aren’t talking about the same things. Advocating ethical practices and tolerance are two different positions. This difference is key to understanding that freedom of expression is different from maintaining an ethical buffer between the market and the museum. When Jerry accuses Tyler of engaging in a witch hunt, I believe Jerry does so to protect artists and their freedom of expression. However, perhaps this is at the expense of the New Museum’s questionable ethics.
Similarly, when Jerry and the critic John Yau got into a public spat over their definitions of “America,” I believe that neither of them would side with our previous administration, which used moral authority to justify both immoral and unethical behavior. Ben Davis argues, in his “9.5 Theses on Art and Class,” that the art world is not separate from society or its class structure. But I believe that the general character of the art world is far left of center. Artists are an educated class of cultural producers who routinely challenge “moral authority” and share a tolerance for minority perspectives. That this vision is supported by a wealthy elite is also paradoxical, but there aren’t many alternatives at this point in our late-capitalist democracy.
Letter from London: Ethic Minority

Matthew Broderick in "Election"
“There is no such thing as a moral or an immoral book. Books are well written or badly written. That is all.”
— Oscar Wilde, The Picture of Dorian Gray
“What’s the difference between morals and ethics anyway? Anyone?”
— Matthew Broderick, Election
If there’s a tipping point in the minds of those casually interested in contemporary art, it’s almost always on moral or ethical grounds. “He/she did what to a dog/sold what for a billion dollars/did what to a dead cow/did what to a crucifix??” your amazed friend asks, and suddenly all credibility is leached from the subject. You’re embarrassed; you get your coat. Later on, you blog resentfully at your friend’s apparent narrow-mindedness (and defriend him: take that!). Art’s leapfrogging of moral and ethical niceties is a Romantic hangover that once was noble and exciting – Courbet, Baudelaire, 2 Live Crew – and now reeks of ghettoized cliché. It’s the thing people don’t like about contemporary art. And the less contemporary art complies with “real world” ethical and moral structures, the less it is of the “real world.” And yet this is what we value in art (in its current late-Romantic state): its ability to discuss the things avoided in the mainstream imagination. To ask difficult questions. This is the double bind of contemporary art’s relationship with ethics. Its purported snubbing of conventional (Judeo-Christian) ethics both allows it to discuss the undiscussable and removes it from the discussion.
When Santiago Sierra created a gas chamber in Pulheim, Germany, in 2006 – filling a synagogue with exhaust fumes from six parked cars, accessible only for five minutes to visitors wearing gas masks – he whipped up a predictable furore. That most critics of the work (including me) never experienced the work doesn’t really matter: that it raised ethical questions does. This is the unfortunate situation contemporary art gets itself into when tackling sensitive ethical or moral issues: the media storm generated by the work is the work, and the original piece itself is drowned out by the buzz of voices. Art of this kind negates its own irrefutable trump card, its visual singularity. The problem is that visual art’s status as chief cultural question-raiser has been gradually usurped, not just by other more immediate cultural products, like cinema or TV (Inglourious Basterds treats the commercialization of the Holocaust in a far more successful – read, “widely seen” and “aesthetically enjoyable” – way), but by the multiplicity of dissenting voices made possible by the advent of the Internet. Why bother jetting in an internationally recognized artist at spectacular fiscal and environmental cost to raise ethical questions when you can do so yourself, sitting at home, with Doritos crumbs all down your shirt?
The Process Behind the Portrait
The practice of photographic portraiture is rife with ethical implications – from the subject’s awareness of the project, to the artistic choices made throughout the session, to the work’s resulting place within the art market. The process behind the portraiture is particularly interesting to me, especially in how the relationship between the artist and subject can impact the ethical considerations of the project. The artist Alec Soth’s frank style of portraiture is realized through his ability to make his subjects feel comfortable in front of his camera. In an article last year in the New York Times, Julian Cox, Curator of Photography at the High Museum, was quoted, saying that Soth “communes with his subjects and his environment through the ritual of the photographic act. He’s a very natural type of communicator. That’s part of his magic formula for having his subjects turn themselves over to him.” Soth was kind enough to allow me to interview him about the relationships he builds with the subjects of his portraiture, and how it affects his resulting work.
Rachel Craft: I’d be curious to learn more about your process leading up to the photography session. When you find a subject, what are your first steps?
Alec Soth: My approach really varies from project to project. When working with a large format camera, I’ll often approach people while leaving the camera in my car. I’ll just talk to them, explain what I’m doing and ask if they’ll pose. In terms of the explanation, I try to be as honest as I can about what I’m doing. But sometimes this is made difficult by the fact that I really don’t know what I’m doing. Lately I’ve been working in a really free-form intuitive way and I’ve been having a hell of a time communicating this to the people I photograph.
RC: Does your relationship with your subject, and how easily he or she accepts the idea of your project, influence the resulting work?
AS: I wish there was a formula for great pictures, but there absolutely isn’t. Personally I don’t like to be too close to the people I photograph. If I could, sometimes I think I would take their picture without us ever talking. I like to imagine their personality based on their physical attributes. For this reason, it is really rare that I photograph family and friends.
RC: Your portraits always feel like a very honest portrayal of the person. To what extent do you allow your subject to choose how they represent themselves and to what extent do you project your own perspective on their portraits?
AS: It’s really hard to say. I mean, I don’t go out with a bag of a costumes and ask people to perform in my play, but I’m not comfortable saying that I’m entirely neutral. I choose the people, I choose the moment to snap the shutter and I choose the final picture. All of these little decisions add up to a lot of power in terms of how the person is represented.
You Are What You Read
What are the ethical implications of using live animals in art?
In 1974, Joseph Beuys caged himself with a live coyote for a performance piece called I Like America and America Likes Me. The artist spent a week living with the coyote, eventually learning how to co-exist with the animal. His intention was to highlight the strained relationship between the coyote and European settlers in America, and its representation of the damage done to the continent and native cultures.

Joseph Beuys, "I Like America and America Likes Me," 1974. Photo: Caroline Tisdall. Courtesy Ronald Feldman Fine Arts, New York.
In 1993, Damien Hirst presented In and Out of Love, filling a gallery with hundreds of live tropical butterflies hatching from white canvases, feeding on sugar syrup, mating, laying eggs and dying, to illustrate the brevity of life and the inevitability of death. Years later, the artist had a tiger shark killed to be used in his work, The Physical Impossibility of Death in the Mind of Someone Living.
In 2003, the graffiti artist Banksy painted live animals from head to hoof in an exhibit called Turf War, causing an animal activist to chain herself to railings surrounding a decorated cow, despite the animal’s conditions being approved by the RSPCA (The Royal Society for the Prevention of Cruelty to Animals).
In 2007, artistic freedom and expression was challenged in an exhibition by artist Huang Yong Ping, entitled Theatre of the World at the Vancouver Art Gallery. Lizards, scorpions, tarantulas, and insects were exhibited in conditions deemed improper for the animals by the SPCA, an organization whose mission is to advance the well-being of animals. The artist decided to remove the animals from the exhibit in protest, in order to maintain the integrity of the artwork.
As much as these works outraged animal rights activists, perhaps no other exhibition has caused as much controversy over the ethical use of live animals in art as Exposición No.1. A show of work by Guillermo Vargas, a Costa Rican artist also known as “Habacuc,” took place on August 16, 2007 at Galería Códice in Managua, Nicaragua. Written in dog food on a gallery wall was the statement, “Eres lo que lees,” meaning, “You are what you read.” The center of attention was a sickly-looking street dog tied to a metal cable bolted to the wall with a short rope. The animal was supposedly captured in the alleys of Managua by some children who were paid by the artist. According to hundreds of blogs and news articles circulating on the Internet, the artist intended for the dog to starve to death during the course of the exhibition. Vargas intended to raise awareness of the public’s hypocrisy by comparing what happened to this dog to a burglar named Natividad Canda Mayrena, who was mauled to death by two rottweilers in Costa Rica while the police and onlookers watched.
The outrage that ensued over the Internet and via mass media outlets culminated in a petition that was signed by over four million people worldwide, calling for the artist to be boycotted from the Central American Biennial Honduras 2008 and for criminal charges to be filed against him. Filled with outrage, I signed the petition as well. Later I read that Vargas also signed the petition, claiming that an artist always signs his work. This seemed curious to me, so I decided to investigate the facts behind the exhibition and was surprised by what I learned.
The Puppy Wars

Jeff Koons, "Girl with Dolphin and Monkey" (The Whitney Museum of American Art 75th Anniversary Photography Portfolio), 2006. Courtesy Whitney Museum
The eerily small, closely watched world of New York art criticism experienced some infighting earlier this month, following the publication of February’s The Brooklyn Rail. “I think that there are some things you shouldn’t do, and promoting Jeff Koons is one of them,” wrote Rail editor John Yau, picking a fight with critic Jerry Saltz, who had championed Koons (featured in Season Five of Art:21) as “the emblematic artist of the decade” in New York Magazine’s end-of-the-00s issue. Saltz had also declared Koons’s work emblematic of America—it’s “crowd-pleasing, heat-seeking, impeccably produced, polished, popular, expensive, and extroverted—while also being abrasive, creepily sexualized…” It’s this last part that Yau resented; he titled his editorial The Difference Between Saltz’s America and Mine. “In Saltz’s America,” he quipped, “Puppy is great public art and Tom Cruise is the good, handsome German with an eye patch, trying to save the world from Hitler.” Saltz retaliated via his Facebook page, calling Yau “dickish,” “incoherent,” “self-satisfied,” and “irrelevant.” It wasn’t a pretty moment for art writing.
I care about what Yau and Saltz say — partly because I’m a writer, and knowing what other, more visible writers write is part of my job — but also because both of them have influenced me. Yau’s Corpse and Mirror gave me new entry into abstraction, while Saltz taught me that Charles Ray can be likable and that lush adjectives can join with austere conceptualism. A lot of other writers and artists care too. So much so that I’m noticeably late to comment on the Saltz-Yau tiff. Art21 contributor Hrag Vartanian “broke” the story; Tyler Green of Modern Art Notes spoke up for Yau; artist William Powhida invited the critics to debate at #class; C-Monster, art blogging’s straightest shooter, kept tabs on the squabble; poet Michael Leong wrote that Saltz hadn’t found “enough critical distance to say anything productive” (and received a retaliatory comment from Saltz). Some — Vartanian, Leong and Green in particular — did justice to the ethical problem Yau had with Saltz. But there’s another more frustrating ethical problem integral to all of this. This problem has little to do with either critic’s ultimate point. Those were actually reasonable: Saltz said that Koons embodied an era in American culture; Yau said Koons didn’t, and that saying so evidenced tunnel-vision. The problem has to do with how they went about arguing. Continue reading »
Art is Murder
When I was a kid, Alice Cooper taught me everything I needed to know about art. So, ethics in art? For the most part I’m against it, but certain lines can be drawn. Tom Otterness shooting a dog? Not OK. Painting about Tom Otterness shooting a dog? OK. Probably not very interesting, but OK. Letting every single thought and feeling - no matter its depravity or provenance – through the floodgates is an essential ingredient in the making and viewing of art. An artist needs to have his or her id wide open and a viewer has to be similarly receptive. This means that some weird, unregulated dirt is going to find its way into the carburetor occasionally. Sometimes the final audience will see the evidence (every Mayhem record); sometimes it might be a little more hidden (every Richter painting).
Alice Cooper staggered onto the scene huffing the exhaust of the hippie vans. Peace was over. It might have been showbiz, but people were not happy with the ethics of singing about dead babies, junkie shoe salesmen, black magic, serial killers, necrophilia and confused 18-year-olds. That Alice was legitimized by hit records and a Salvador Dalí collaboration spoke to the dark truths he had hit upon underneath all the glitz and stage antics. Things are messy. Lines are always blurred, whether we like it or not. In our daily lives, we have the luxury of rejecting that notion. Artists — if they are going to speak the truth — do not. So, years later, it’s Alice I blame for my love of Richter’s Baader-Meinhof cycle of paintings and all things Black Metal.
Gerhard Richter’s work is all about failure and decay. Whether it’s human failure or the shortcomings of painting, some kind of bad gravity is always in full effect in the artist’s work. At its most beautiful, I still feel its menace. Conversely, at its most overtly menacing, I can see the beauty. In what is arguably considered one of Richter’s masterpiece series, the Baader-Meinhof cycle, the lines of ethics get even more blurry. The striking portrait of Uncle Rudi (1965) is a portrait of the artist’s uncle in his SS uniform. It’s difficult to look at the painting without seeing the mastery in Richter’s skills and his willingness to stare so directly into the history of his family and country. Uncle Rudi possesses clear internal poles of conflict (Nazis bad. Family good.). The Baader-Meinhof paintings crank up the blur because of the conflicted feelings of the painter’s fellow citizens and the murky details surrounding the death of Ulrike Meinhof. With this series, even from the greatest distance, we are immersed in gray.
Flash Points: The Ethics of Art

Gordon Matta-Clark, "Bingo," 1974. The Museum of Modern Art, New York; Nina and Gordon Bunshaft Bequest Fund, Nelson A. Rockefeller Bequest Fund, and the Enid A. Haupt Fund, 2004. Installation photography © Francois Robert, The Pulitzer Foundation for the Arts. Gordon Matta-Clark works © Estate of Gordon Matta-Clark / Artist Rights Society (ARS), New York.
Today we launch the next Flash Points topic, The Ethics of Art. Ethics are defined as “a system of moral principles” which constantly factor into the choices we make. However, these decisions can become confused, making this system of principles more gray than black and white, especially when competing priorities are at work. Over the next two months, we’ll explore the relationship of ethics in art from a variety of perspectives and question the role that they should — or shouldn’t — play.
In the 1970s, Gordon Matta-Clark took a critical stance against the Hooker Chemical Company with his work Bingo, which highlighted the unethical — and as a result, dangerous — decisions they made in the community of Love Canal, New York. Throughout this topic, we’ll feature artists who make this ethical debate a focus in their work, from artists who question the role of the institution, such as Hans Haacke or Marcel Broodthaers, to artists like Alfredo Jaar, who examines the disparity between an oil-rich government and a poverty-stricken populace in his work Muxima.

Ann Hamilton. "Accountings," Jan. 22 - April 5, 1992 (installation view, Henry Art Gallery). Steel tokens, soot, steel, glass, cast wax heads, canaries. Photo: Richard Nicol.
Ethical decisions also factor into the artistic process. Does a photographer who sells a portrait owe anything, financially or psychologically, to the work’s subject? What kind of ownership does an artist have over reproduced images of his or her work? We’ll also look at the discussions taking place around the use of animals in art, such as the range of responses — from acclaim to criticism — received during Ann Hamilton’s exhibition Accountings (which included live canaries), or the severe case of Tom Otterness shooting a dog for his art (an act for which he has since apologized). Ethical issues can even come into play after an artist’s death, especially in the handling the artist’s estate and the management of his or her legacy.
Controversies and arguments abound as ethical decisions, or the lack thereof, play a role in institutional practice. With the ever-shrinking gap between commerce and culture, the prioritization of good business over public service creates an increasingly blurry set of ethical guidelines. Collector-based exhibitions, conflicts of interest, deaccessioning practices…do museums have a responsibility to their public? And if so, is this a part of institutional culture and is it being taught in today’s museum studies programs?

Marcel Broodthaers, "Musée d'Art Moderne, Département des Aigles, Section Financière (Museum of Modern Art, Department of Eagles, Financial Section)," 1970-1971. Gold bar stamped with an eagle. Courtesy Galerie Beaumont, Luxembourg. Photo: J. Romero, courtesy Maria Gilissen.
Here are a few of the questions we’ll be addressing over the coming weeks. We’d love to hear your thoughts, and any ideas you have for additional sub-topics, in the comments below:
- How do ethics factor into institutional practice?
- How do artists address ethical issues in their work?
- What kind of ethical decisions are made during the artistic process?
- Are ethics emphasized in art education today?
- Must art be ethical?










